자세히 보기

조회수 : 2053
도서명	The 1998 PCIA/NFO Wireless Market Monitor
저자/역자	Personal Communication Industry Association
출판사	Artech House
분야	통신
목차/설명	Todays phenomenal growth in wireless usage throughout the US offers great potential for new products and services -- if you can spot developing trends... pinpoint high-potential niches... identify key market segments. Now you can -- using the most indepth, statistically reliable and comprehensive wireless consumer research available. This unique research report from the Personal Communications Industry Association in conjunction with NFO Research, and now available from Artech House, is the wireless industrys leading and most extensive annual research study. Based on an exhaustive effort involving 80,000 US households and personal interviews with nearly 1000 wireless famiilies. The 1998 PCIA/NFO Wireless Market Monitor provides more than 70 pages of clearly written analyses, easy-to-understand charts and graphs, and key data and statistics on market factors that are critical to your strategic decision-making: Demographics Market Penetration Products per Household Minutes of Use/Calling Patterns Consumer Attitudes Wireless vs. Wireline Business vs. Personal Use Preferred Features Purchase Intent Awareness Levels Teen Wireless Users Senior Wireless Users Plus, more than 45 charts and tables help put key data and trends into proper perspective. You find graphs illustrating: Penetration by Region, Income, Age, etc. Initial Purchase Motivation Likelihood of Switching Importance of Reception/Roaming Issues Trends in Usage Interest in Additional Features Awareness of PCS Trends in Paging Usage Teen Ownership Tenure From cover-to-cover, The Wireless Market Monitor gives you answers to critical marketing and product development questions. For instance, you learn... that very different factors motivate the purchase of wireless phones versus pagers... that product features are becoming more important in the purchase decision... that the ratio of PCS adoption to awareness is changing... that one factor more than any other reduces the likelihood of switching service providers. The hard-to-find lifestyle data you get in The Wireless Market Monitor keeps you ahead of the curve and in sync with top strategists in competing companies. Can you risk not having access to such critical data? Whether for your personal reference, for use in your corporate presentations, or as a valuable information resource in your corporate library, The 1998 PCIA Wireless Market Monitor is a must-have for every wireless company. Table of Contents Background -- The Research Objective; Research Approach; Report Objective; PCIA; InfoCom. Executive Summary -- Methodology and Sample; Key Findings; Market Size and Growth; The Wireless Houshold: Profile, Correlation with Ownership of Other Technologies; Wireless Phone: Influences on Initial Purchase, Current Usage, Business vs. Personal Use, Switching, Productivity, Additional Features, Seniors, Teens; Pagers. Methodology -- Mail Survey; Telephone Survey. Phase 1: Wireless Penetration and Profile -- Wireless User Profile; Wireless Penetration: Overall, By Market Type, Regional, Demographic; Device Ownership: Multiple Device Ownership, By Device Type; Spending; Wireless Purchase Intent: All Households, Wireless Households, Non-wireless Households; Penetration of Other Technologies: Computer Ownership and Wireless Households, Online Service, Multiple Phone Lines, Fax, Cable TV, Overall Ownership. Phase 2: Attitudes, Perceptions and Usage. Wireless Telephony: Ownership Tenure, Initial Purchase, Switching and Churn, Attitudes, Usage Patterns, Wireless Calling Features, PCS Wireless Telephone. Paging: Ownership Tenure, Initial Purchase Motivation, Usage Patterns. Teen Attitudes and Usage. The Teen Wireless User: Incidence of Teenagers as Primary Wireless User, Device Usage, Teen User Profile. Wireless Telephone and Pager Purchase: Ownership Tenure, Initial Purchase. Wireless Usage: Average Weekly Usage, Average Monthly Expenditures. . Intent to Use Wireless Services. Conclusion: The Future Wireless Telephony. Paging. Overall.
등록자	admin 수정하기

▼ 추천/비평(0)

목록으로

이 책을 보신 분이라면 목차/ 내용추가설명이나 비평,추천/비추천에 대한 의사를 표시해주세요! 해당서적과 관련된 내용이면 어떤 내용이든 상관없습니다.

아이디 : 비밀번호 :